The unicorn
Visionary and untamed — where the herd follows the trail, you follow the light.
The unicorn
Visionary and untamed — where the herd follows the trail, you follow the light.
Built from intuition
A handful of instinctive choices weave a profile that is unmistakably yours.
Built from intuition
A handful of instinctive choices weave a profile that is unmistakably yours.
Your herd, in hand
An evolving Spirit-Horse artwork bound to a real NFC keepsake you can truly hold.
Your herd, in hand
An evolving Spirit-Horse artwork bound to a real NFC keepsake you can truly hold.
A Mirror to
how you move
in 3 minutes
Equiself is an introspective journey of self-discovery and transformation. Step into the reflection, discover the layers beneath — then learn to move differently.
More Than a Personality Test
Introspective
Not a typical quiz. A journey through archetypes, shadows, and light that reveals how you move — and how you see yourself.
Revealing
Our unique mirroring approach illuminates the hidden patterns in how you move, bringing the unseen into focus.
Transformative
Insight is only the beginning. Your reflection becomes a living practice — deeply private, uniquely yours, and guided by a real methodology for lasting inner change.
Your Guide
A Real Method, Not Just an Algorithm
Equiself is created and guided by Johan Cools, mental coach & researcher specialised in mental transformation. Every reflection, every reading and every conversation on this platform is grounded in a methodology built through years of guiding real people through real inner change — the mirror shows you where you are, the method walks with you from there.
Discover more of Johan's work at mindandbodyupgrade.com
Beyond yourself
Relationship Compatibility Discovery
Your archetype doesn't live in isolation. Once you know your Horse, we reveal how it naturally harmonises — or grows — alongside every other archetype. A mirror for the dynamics you bring to every close bond — in love, friendship, family and at work.
The Unicorn generates the bold, non-linear idea; the Jumping Horse strategises the exact leaps to execute it. Both are proactive and respect each other's autonomy.
One wants to break the rules and innovate; the other wants to enforce them and protect the perimeter — a dynamic that asks for real awareness to thrive.
Available in your private backoffice the moment you complete your discovery.
Your Free profile
Begin with no account and no payment. Answer a series of symbolic prompts and receive your personal reflection — the mirror reveals your core archetypes for free.
Core Archetypes
Your primary symbolic layers revealed the moment Stage 1 is complete.
Your Personal Mirror
A bespoke reflection of the traits that shape how you move through the world.
Movement Snapshot
An at-a-glance reading of the forces and tensions in how you move.
What you can create, free
Personalized Artwork
Your archetypes rendered into a one-of-a-kind Spirit-Horse artwork — uniquely yours, free.
Coin Option
Bind your artwork to a collectible NFT and a real NFC-chipped keepsake coin.
We rescue horses
We pledge 5% of our turnover to organisations that rescue horses in need. And as you invite others into the herd, your own Spirit-Horse artwork evolves, stage by stage — earned, never bought.
Inquiries
Clarity for the curious